Flodesk Hacks: Brand Your Email Marketing Like a Pro

If you've been exploring in the world of digital marketing, you’ve probably heard of Flodesk—my preferred tool for creating gorgeous, brand-aligned emails that connect and convert.

Today, I’m not just going to sing praises about its features; instead, I’ll share some savvy hacks to fully brand your Flodesk account, ensuring every communication reflects your brand quality and attention to detail.

1. Domain Authentication:

First things first, authenticate your domain. If you haven’t done this yet, it's crucial for helping email providers recognise and trust your emails, significantly boosting your deliverability and keeping you out of the spam folder. Here’s a quick guide on how to authenticate your domain in Flodesk, setting the foundation for reliable email delivery.

2. Customise Your Opt-in Pages:

Dive into you Account Settings to access the ‘Opt-in Setup’ menu—this is somewhat hidden but incredibly valuable. Here, you can customise your:

• double opt-in page

• thank you page

• manage preferences page

To ensure they match your brand’s aesthetic and voice. Tailoring these pages enhances the user experience and reinforces your brand identity right from the first interaction.

3. Connect Your Instagram Feed:

Incorporate a live preview of your latest Instagram posts at the bottom of your emails. This acts as a dynamic footer, keeping your content fresh and encouraging subscribers to engage with your brand across multiple platforms. It’s a simple yet effective way to integrate your social presence into your email strategy.

4. Thoughtful Naming of Segments:

When naming your segments, choose titles wisely. These not only help you organise your subscribers effectively but are also visible to users when they click on the "Manage preference" link in your emails. Thoughtful naming ensures clarity and maintains professionalism, even in the small details.

5. Customise Form Links:

When setting up a new form, take a moment to customise the 'handle' or the last part of the URL. Instead of sticking with the default string of random numbers and letters, tailor it to something relevant to your form's purpose. For instance, if it’s for a freebie opt-in, make it clear and concise, and something that reflects the content of your freebie' making it not only cleaner but also more targeted. Example below.

Branding your Flodesk account isn’t just about aesthetics; it’s about creating a cohesive, professional, and engaging experience that starts with your emails and extends into every interaction with your audience. These simple hacks don't just make your emails and forms look good; they make them work effectively, ensuring they resonate with your audience and build lasting connections.

Ready to step up your Email Marketing game?

Whether you're new to Flodesk or looking to refine your approach, these hacks will help you harness the full potential of your email marketing efforts. For more detailed guidance and personalised strategies, download my service guide and check out my Flodesk Packages. Together, we can craft an email marketing strategy that truly represents your brand and speaks directly to your audience’s needs.