The Top 3 Automation Myths: The Truth Creatives Need to Know.
There's a whirlwind of myths out there that can make embracing technology seem daunting. But, it's time to clear the air. Today, I'm breaking down the three most common myths surrounding automation, showing you why it's not only accessible but essential for growing your creative business and keeping it sustainable.
Myth One: “Automations Are Too Complex or Time-Consuming”
The Truth: Keeping things simple is actually key for me. Automation doesn't mean overhauling your entire process overnight. Start with what feels doable—automate a single task, see the difference, and gradually build from there.
Myth Two: “Automation Strips Away Personality”
The Truth: Remember, it’s not about automating 100% of tasks, it’s about finding the balance that feels right for you, and keeping those really important client milestones in your process personal. Automation isn’t about replacing those interactions; it's about enhancing them. Automate the mundane to focus on the meaningful. With tools designed for customisation, your brand's look, feel and tone can still shine brightly through automated communications.
Myth Three: “The Cost Outweighs the Benefit”
The Truth: Let's talk numbers. Imagine the hours spent on repetitive tasks being redirected to your creative process or strategy sessions. For a modest investment in the right automation tool, like Dubsado, I save upwards of 10 hours a week. That's more time for design, client work, or even a well-deserved break. The investment isn’t just in dollars saved but in peace of mind gained and creativity unleashed.
It's time to shift our perspective on automation. Far from being the cold, impersonal robots we might envision, automation tools are the silent partners that support us 24/7, and their the cheapest help we can hire! They're about making room for more of what we love: creating, connecting, and growing our businesses in meaningful ways.